036: DARING to Own Your Own Style While Still Catering to Luxury Clients with Matthew Wengerd of A Fine Press

December 2, 2020


We’re so excited to introduce you to Matthew from A Fine Press today.  He shares so many awesome nuggets of information and inspiration today on how to find your own unique style, your creative process, and really live into that in your business. 

We also chat about what it really means to charge what you’re worth as a creative (we know it can be challenging!). So get ready to be inspired!

Matthew Wengerd DARES YOU:

I believe that it is every creative’s right to make a living charging whatever it requires for them to do that. So I would dare them to look deep inside, find the thing that makes them, and then value that enough to charge for it.

FAST FACTS ABOUT Matthew Wengard

What’s your favorite tool in business:  I’m a Mac user, so I use a product called Alfred. And if you pay for the Alfred power pack, my favorite thing is it has a 90-day clipboard on it. So with a keystroke, I can access anything I’ve copied for the last 90 days. Then the other one is I use a service called Cloud App where I have a custom URL where I can drop any files. So anytime I send a client a file it’s branded, and it feels like it came straight from me.

What’s your favorite post-wedding snack?: 

I am a coffee geek. I have a ridiculously expensive coffee setup that takes me like 10 minutes to make a cup of coffee in the morning. 

What’s your favorite pump-up jam: It’s actually been the opposite of pump up. I’ve been listening to Mandolin Orange, and they are just as Americana as it gets. They’re husband and wife from North Carolina, I think, and it is all sad songs sung slowly. It’s the most beautiful thing. 

What is your favorite thing to do outside of your business? My work and my family are really it. But we just revisited Atlanta for the first time in a few years and absolutely fell in love. So right now, my number one obsession is figuring out how to move there.

What is one daring leap you’ve taken in your business?  Charging a creative fee was terrifying. The idea of asserting that my idea was worth something and then increasing that creative fee. That is an area honestly, where I have a limiting belief still because in my mind, in the end, if I’m charging a minimum of say $20,000 for stationary. If the idea really is the most important thing that has to be at least six or $7,000, and that terrifies me and I’m not there yet. 

I’ve been taking tiny leaps towards my goal, but the very first time I said the words to start with me costs this much dollars clarified to myself I was worth it and it was the best thing I’ve ever done.

Do you have any special offers for our listeners today?:

I have really focused this year on helping people in the wedding space build a stronger brand voice. We work with clients on voice specifically, but then also just on visual identity on creating something that feels like luxury. If you’d like to learn more about that, contact me here. 

Where can our listeners find you?



We dare you to check out the other Dare to Develop Podcast episodes including 000: Welcome to Dare to Develop where you get to meet your hosts Kristine Herman and Ashley Baumgartner.


Want to learn more about Kristine Herman or Ashley Baumgartner? Check out their websites here: Kristine & Ashley and their Instagram accounts here: Kristine & Ashley.