033: DEVELOPING a Pricing Strategy for Your Evolving Wedding Business

November 9, 2020


Today we’re welcoming Elizabeth Austin Photography, a Harper Bazaar top photographer in the world, and we’re discussing all things pricing. We know figuring out your pricing strategy can be a tricky topic for wedding industry professionals. 

We love how Elizabeth breaks down mistakes she’s made in the past and lessons learned along the way that we can all benefit from. Get your notebook ready because you’ll learn a lot about this one. So let’s dive in.


I dare you all to raise your pricing and just see what happens. What is holding you back? I know there’s a lot of components that go into it, but the reason why I’m saying, just do it so that we can mentally get you to the point where you can you associate that amount of money with yourself. 


What do you shoot with? Fuji GFX for the medium format digital and  then also with the Contax 645.

What’s your favorite post-wedding snack?:

If we’re in Georgia, we normally go to a Waffle House because it’s the only place that’s open. So we normally go and get a waffle and then go home.

What’s your favorite pump-up jam?

Because I’m a mom (I’m going to be completely honest). A majority of the time before a wedding, I’m silent because I’m usually listening to cartoons, magic school bus, and all of that stuff all day long. So when I am in the car alone it is normally no music just to get myself quiet and centered.

What is your favorite thing to do outside of your business? 

My favorite thing is of course hanging out with my kids. One of our favorite things to do is to go to the trampoline park. If  you all ever follow me on Instagram after this, you’ll see us jumping on Fridays and Saturdays. I also I love to ride my bike.

What is one daring leap you’ve taken in your business?

When I rebranded is the biggest leap I have taken. When you are rebranding and moving a new marketplace, it’s silent for a little bit because it’s like the clients that you were booking are now outside of your price range.

Then the clients that you want a book, they have no idea that you’re there. So I think that was the hardest transition for me to like, say no, and really align myself.  

Do you have any special offers for our listeners today?:

I’m doing my pricing strategy consultations with people. During those calls, just to give an idea of what we’re and we’re really diving into your process of how you’re booking people.

I want to maximize the dollars that you’re making right now, your marketing and all of that. Stuff. The systems that you put into place are bringing people into your business now. 

So let’s figure out what is your booking rate? What is your cost of doing business? What are you saying to them on the phone? How are you talking to them so that you don’t come off like salesy? Like, what is your value add that you’re, you know, talking to people about, like, let’s go through your pricing? So really allowing people to understand what that selling process looks like and where it’s all authentic to them.

Just hit me in my DMS or email me and we’ll talk. 

Where can our listeners find you?

Website: https://elizabethaustinphotography.com/

Instagram: https://www.instagram.com/ElizabethAustinPhoto/



We dare you to check out the other Dare to Develop Podcast episodes including 000: Welcome to Dare to Develop where you get to meet your hosts Kristine Herman and Ashley Baumgartner.


Don’t forget to check out Ashley Baumgartner & Kristine Herman, your Dare to Develop Hosts.