007: DEVELOPING Film Emulation Profiles with Dustin Stockel of The Archetype Process (TAP)

May 5, 2020


The artist’s journey is hardly ever a straight path and today, we’re talking with Dustin Stokel of The Archetype Process all about his journey. Dustin saw a need in the industry to create true-to-film profiles that not only preserve the quality of film, but are also super easy for photographers to use. That’s not to say the road was easy. Dustin faced a lot of challenges (including a rebrand) along the way. Let’s dive in and get inspired!


This episode of the Dare to Develop Podcast is sponsored by: Educate | Empower | Encourage. Founded by nationally celebrated designers and planners Invision Events and Birds of a Feather, Educate | Empower | Encourage is a private, online, members-only community for high achieving creatives who serve or desire to serve high-end, luxury clientele and who understand that we are better together. A space to develop, grow and challenge yourself, as well as to inspire others, Educate | Empower | Encourage spans 22 states from coast to coast, as well as Canada and touches more than 14 different creative disciplines.  But hurry, enrollment is only open through May 9th, so join us today! Click here to learn more.


It’s controversial but shoot aperture priority. Learning to shoot manual and knowing how to shoot manual is fantastic. This goes for film and digital, just try aperture priority.The biggest thing you have to know the aperture priority is that you are using the meter that is in your camera. It depends on the photographer, but it can allow you to work less, which allows you then to just focus on the moments. That’s what I’m doing and it has helped me.


What do you shoot with? OR What is your favorite tool in biz? [WHATEVER WE ASKED]

Film-wise I currently shoot with 35mm Canon SLRs. I don’t have any medium format, so I have a Canon 1V and then a rebel K2. For my digital, I shoot with Sony A7RV with Sigma lenses with a converter.

What’s your favorite post-wedding or event snack?

It’s not the best but I like to do fast food, so I usually like to put Taco Bell or Arby’s. I’ve got to get like a Jamocha shake.

 What’s your favorite wedding/creative pump up jam?

Probably Color Me Badd.

What is your favorite thing to do outside of your business?

Hike and camp with my wife and my son. Just being outdoors.

What is one daring the leap you’ve taken in your business?

Just going forward and really being true to myself and sticking with it. I feel like it’s working out well so far.

What is one thing you feel like you’re really great at in your business?

The technical stuff and I retain what I read really well. With the technical more specifically is to kind of take a topic and go back a few steps to more of the origin of it. So meaning I more deeply understand certain areas because I can understand a little bit more of the core of it.

Where can our listeners find you?

Website: https://thearchetypeprocess.com http://www.dustinfrancis.com/ 

Instagram: https://www.instagram.com/thearchetypeprocess/

Do you have any special announcements / offers for our listeners?

Use the code daretodevelop at checkout to get 30% off entire order. Good until June 5th.


The Archetype Process // The Archetype Process Facebook Group // UnMarketing by Scott Stratton


We dare you to check out the other Dare to Develop Podcast episodes including 000: Welcome to Dare to Develop where you get to meet your hosts Kristine Herman and Ashley Baumgartner.