Today on Dare to Develop, we have Shannon Griffin of Shannon Griffin photography with us. Shannon is going to dive deep into all about switching business models to better serve luxury clients and how she’s done that is switching to IPS, which is in-person sales.
We know this is a little bit different than necessarily the wedding specific industry, but all of these lessons that Shannon shares with us today can be applied to any creative business. So listen in and learn how Shannon switched from weddings to doing just full-time portrait work.
SHANNON GRIFFIN DARES YOU:
Work on your mindset. And it’s been the biggest thing for me this year, just knowing that other people are out there charging it. You can do, there’s no reason that you can’t do it either.
FAST FACTS ABOUT SHANNON GRIFFIN:
What do you shoot with?
I have a Hasselblad and then I just switched over to a GFX system.
What’s your favorite post-wedding or event snack?
I always have protein bars on me. I don’t eat meat which can be tricky. So I always have chocolate and peanut butter.
What’s your favorite wedding/creative pump up jam?
I love everything except country. I grew up on country, so now I’m over it.
What is your favorite thing to do outside of your business?
I’m a homebody. So I would say just like bingeing chick flicks, eating really good food and wine. Travel was a big one before COVID. So now I’ve kind of adapted to just being inside all the time.
What is one daring leap you’ve taken in your business?
Upping my creative fee. I had a bad experience one day and I wasn’t charging for my time. And the next day said “I’m changing my price” and it’s going like a month and a half before anyone even hit my inquiry page and filled out the form. And then finally when it happened, that was my biggest sale.
What is one thing you feel like you’re great at in your business?
Connecting with women. My whole heart is into women. Even when I was in weddings, it’s not that I was like it’s all about the bride, because I don’t like that mindset either. It’s definitely 50% if she’s marrying a man, 50% about him. I feel like as women, we’re put last so much. Especially when I photograph families or even boudoir where they’re mothers. They are the ones that are the caregivers and taking care of everybody else.
So for me to be able to fully concentrate on them and say “no, this is about you. This is not about anybody else in your family, anybody else in your life”. So I feel like giving that back to women.
Do you have any announcements for our listeners?
I just started doing one-on-one coaching. Eventually I think I might want to roll out a course, but right now I love the aspect that someone can just sit with me for an hour and pick my brain and ask me questions.
That was really helpful for me to be able to have that one-on-one when I was learning. You can just reach out to me through my website.
Where can our listeners find you?
OTHER D2D EPISODES YOU MIGHT LIKE
We dare you to check out the other Dare to Develop Podcast episodes including 000: Welcome to Dare to Develop where you get to meet your hosts Kristine Herman and Ashley Baumgartner.