202: DARING to Find Work-Life Balance as a Wedding Creative with PERRY VAILE

November 3, 2021


We are so excited to launch season two of Dare to Develop with Perry of Perry Vaile Photography. Perry is a world renowned photographer who is mostly known for her beautiful work that is full of color. 

Today, Perry is talking all about how she creates work-life balance.

Perry dives deep into how she sets rhythms and routines for herself and she also talks about how to share a lot of your personality and personal life on social media while still having a luxury business. 


I think you should dare yourself to be really candid and open personally about how you’re spending your time and analyze that for yourself. To determine if it is skewed one way or another, and be really intentional about it instead of constantly complaining that you spend too much time working or, or not enough time working, but to actually put your nose down and go to the grindstone and do something about it and, and make changes if you have to because we have to constantly be readjusted.


What do you shoot with?

I shoot with my Contax for 99% of the day. When I go into dark dance floors, then I also shoot with a Sony and a Sony lens on it because it’s so tiny.

What’s your favorite post-wedding or event snack?

I’m always going for that really cold Pepsi at the very end of the reception. Pepsi just makes me feel so good inside. 

What’s your favorite wedding/creative pump up jam?

I really love Ben Platt. And most people don’t really know him, but he’s just very emotional and beautiful and intentional, and it just feels like you’re just in it with him. I’m really good at finding beautiful moments on wedding days. And so I like my music that’s pumping me up, to be visceral and like, “let me get the moments”. 

What is your favorite thing to do outside of your business?

I love a lot of things that a lot of people in the creative world love. I love interior design. I’m big into reading and listening to a ton of audio books. I also needlepoint, which is sometimes slightly embarrassing, but I picked that up and I loved it. 

What’s the best education you’ve gotten?

There’s a billion. I always love Oprah.

Like, even though sometimes some of her people I question a little bit what they’re saying. I always love her because she makes me try to be intentional about what I’m doing. 

I’m reading a really good book right now, which you can probably tell based on my lack of technology that I’m trying to implement and it’s called The Tech-Wise Family.

I actually don’t know that author. So I love it. It’s a great book, just about setting personal boundaries within your home as you’re raising kids. So they’re not being raised in an environment that really disconnects them from actual reality. 

What is one daring leap you’ve taken in your business?

I would probably say the big one leap was getting out of a small town where I always thought I’d live. I always thought that’s the life I would have. I would work in the tiny town that I grew up in and I think it was a big leap that I took without realizing it. 

What is one thing you feel like you’re really great at in your business? 

First I would say most people that know me lightly or know me a little bit would probably say that I have a big personality and I’m very warm and friendly. 

I just am so grateful to have any sort of that thing be what I’m recognized for, but for the people that know me best, like my friends that are closest to me, I don’t know if this is the best way to say it, but I don’t think anybody would say “nice” or “kind”. I have a very strong backbone and confidence in justice and like how things should work, professionally or business-wise.

And again, maybe it’s what people know me for in the industry. I don’t think so. Although I do field a lot of phone calls from my friends for business questions. I welcome confrontation and even though maybe people don’t realize that, I think that’s one of my greatest assets in this business is that, you know, I’m not afraid to directly address something with a client or a peer.

Where can our listeners find you?



We dare you to check out the other Dare to Develop Podcast episodes including 000: Welcome to Dare to Develop where you get to meet your hosts Kristine Herman and Ashley Baumgartner.