209: DEVELOPING a Money Mindset with D’ARCY BENINCOSA

January 12, 2022


We’re so excited to have D’Arcy Benincosa with us. D’Arcy is a world renowned international photographer and an industry leading expert in marketing, mindset, and motivation for creative entrepreneurs. D’Arcy has worked for Sports Illustrated Magazine and her work and teachings have been featured in The Huffington Post, Martha Stewart, Out Magazine, ABC, NBC, The View, and Upworthy. D’Arcy has educated, consulted and inspired thousands, while also founding three six-figure businesses in the past decade. She is diving in all about money today and how your view of it can really be detrimental. She gives tangible tips on how to work on shifting your ideas of money and how that can change your whole life.

There’s so much meat in today’s episode with tips, recommendations on how to really work on your money mindset. And just a good gut reality check of what that looks like and how much your mindset around money really impacts your business and your life.


Do the $50 challenge and what I would dare for you please, is to tell me the story of how it happened, because inevitably, you’re going to get your gut telling you, this is the person, and it’s going to be the person who needs that $50 that day.

They need a belief in the universe that it’s abundant, and you’re going to give that to them and you’re going to feel abundant. And so please send me your stories of daring to do the $50 tip on a check, $15 or less.


What do you shoot with? 

I shoot on the CONTAX 645 medium format camera, and I use Fuji 400H film and I have like two years supply.

What’s your favorite tool in business?

My iPhone. I can take 4k video on it. I can upload to every app, it’s simple and easy.

What’s your favorite post-wedding or event snack?

I don’t drink any soda pop, but on a wedding day at the reception, I get a cold ice Coke. Cold Coke is so good and I don’t ever drink it, but on a wedding day, it just rejuvenates me and gets me through. 

What’s your favorite wedding/creative pump up jam? 

Florence + The Machine. You’ve got to love The Dog Days Are Over.

What is your favorite thing to do outside of your business? 

Probably karaoke, I have a  really good Adele impersonation. I have a few really killer songs. I take it probably way too seriously.

What’s the best education you’ve learned from?

John Canlas really helped me at the beginning. I thought his workshop was phenomenal and then he gave me a portfolio review that changed the course of my career. I talk about it a lot because he really helped me see where I was falling short in my images, my blind spots. 

I always say, it’s better to ask for a slap on the face than a pat on the back. What I mean by that is, I have been served most by people who will tell me the truth. And they’re not trying to just be nice to me because I paid them money. And what I find in this industry is you have a lot of people who are just like, “That’s sweet. That’s so awesome. Keep submitting. You’re amazing.”

Instead of like, “actually the reason we didn’t take the shoot is because of this and this and this good luck go work for it.” That’s what I want and that’s what John really gave me at the beginning of my career.

What is one daring the leap you’ve taken in your business? 

I run a podcast called Play It Brave. I moved to Paris when I’d never even been on an airplane before at 20, I left my religion at 30, that was really huge for me. I bought a cabin this year to turn into a retreat center and it’s getting the best of me.  I have a really big vision of what it’s going to be. It will bring in a lot of help and healing and abundance and mindset shifts and things like that.

What is one thing you feel like you’re really great at in your business?  

I am really good at storytelling and I make things funny and engaging and I break information down in a way that’s interesting.

Do you have any special announcements for our listeners: 

Well, if you’re wanting coaching, I run a mastermind every year. It has two phases, phase one for people under a 100k to get to a 100k and then phase two for people, 100k and over to get to half a million, a million like, really to structure their business, to scale and grow and automate.

That launches every January. My podcast is around. I have a really great episode on my haunted house. It is super fun to have episodes on SEO and marketing. I love marketing. I love growing businesses or just connect with me on Instagram. I have really cute dogs, so they make a big appearance every day.



We dare you to check out the other Dare to Develop Podcast episodes including 000: Welcome to Dare to Develop where you get to meet your hosts Kristine Herman and Ashley Baumgartner.